Balmain's Environmental Message in FW2022 Campaign by Mert & Marcus

Balmain gets futuristic with a Fall-Winter 2022 ad campaign shot by Mert & Marcus [IG]. Models Aweng Chuol, Cherif Douamba, Chu Wong, Christina Jugo, Claus Mukasa Kaonge, Lila Moss, Lulu Wood, Tanya Churbanova, and Tye Tubbax trek into the desert setting with stylists Charlotte Stockdale and Katie Lyall. / Hair by Jawara; makeup by Lucia Pica

Even though the landscape appears to be bleak and barren, Balmain Creative Director Olivier Rousteing offers a hope-filled message for the future: “We need not be defenseless in the face of toxic pile-ons, if we can depend on individual honesty, collective empathy and shared hopes for progress.”