Candice Swanepoel and Mamuor Majeng in Balmain Pre-Fall 2024 Campaign by Theo Liu

Supermodel, business entrepreneur, devoted mom and sustainability advocate Candice Swanepoel joins Sudanese model Mamuor Majeng in Balmain’s [IG] Pre-Fall 2024 Campaign.

Gabriel Popoff worked as director on the campaign, with photography by Theo Liu [IG] and art direction by Ben Kelway. / Hair by Christos Bairabas; makeup by Sophia Kossada

Sudanese-born and former child soldier in the heart of the Sudanese civil war, Mamuor Majeng presented his first Ready-to-wear collection of his brand named 1⁄2 Mamuor ™ at Paris Haute Couture Week in January, 2024.

Called ‘War Zone’, ½ Mamuor is a tribute to the « gangsta » culture and the bad boys and girls who overcome violence, writes Crash France.

Another eye-catching image in the campaign is the watermelon, a fav summer food for millions of people worldwide. However, in this historical moment, AOC believes the watermelon image exists as a visual signal of support for the Palestinian cause.