Penelope Cruz Is New Ambassador For John Hardy 'Made for Legends' 2019 Campaign By Josh Olins

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Penelope Cruz Is New Ambassador For John Hardy 'Made for Legends' 2019 Campaign By Josh Olins

Hollywood star Penelope Cruz, who debuted a sustainable jewelry collection with Swarovski last year headlines a new ‘Made for Legends’ campaign for luxe artisan jeweler John Hardy. Following last year’s ‘legends’ Julianne Moore and Adwoa Aboah, Cruz models the mixed metals of John Hardy’s spring/summer 2019 collection, in a campaign shot by Josh Olins.

“It is important to me that any project I participate in aligns with my values, and John Hardy has been dedicated to preserving their artisan community and rich heritage for over 40 years,” Cruz said in a statement.

“Each piece is handcrafted in Bali, a place I know and love, with techniques that have been passed down for generations and made with reclaimed gold and silver, as well as ethically vetted stones. I also love that the brand has championed female artisans and entrepreneurs from day one with its signature motif, Classic Chain, traditionally woven by Balinese women as a way to bring prosperity to their families," Cruz said.

Adwoa Aboah & Julianne Moore Launch John Hardy 'Made for Legends' Campaign By Luigi & Iango

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Adwoa Aboah & Julianne Moore Launch John Hardy 'Made for Legends' Campaign By Luigi & Iango

Rising model Adwoa Aboah and actor Julianne Moore fronted John Hardy's Fall/Winter 2017 campaign, lensed by Luigi & Iango, with styling by Julia von Boehm./ Makeup by Gucci Westman; hair by Luigi Murenu

Artisan handcrafted jewelry brand John Hardy, founded in Bali in 1975, debuted 'Made for Legends in October 2017, as a new creative platform celebrating the personal power of femininity through the bold philosophy of wearing jewelry to express, to empower, and most of all, to honor the unstoppable potential of the self.

Those are lofty words but both Adwoa Aboah and Julianne Moore are activists as well as professionals practicing their crafts. 

For her first collection for John Hardy, designer Hollie Bonneville Barden, the first woman to take the house’s creative reigns, reimagined the classic Naga motif. Barden relocated to New York and Bali from London, where she was the creative director of De Beers.