Adwoa Aboah & Julianne Moore Launch John Hardy 'Made for Legends' Campaign By Luigi & Iango

Rising model Adwoa Aboah and actor Julianne Moore fronted John Hardy's Fall/Winter 2017 campaign, lensed by Luigi & Iango, with styling by Julia von Boehm./ Makeup by Gucci Westman; hair by Luigi Murenu

Artisan handcrafted jewelry brand John Hardy, founded in Bali in 1975, debuted 'Made for Legends in October 2017, as a new creative platform celebrating the personal power of femininity through the bold philosophy of wearing jewelry to express, to empower, and most of all, to honor the unstoppable potential of the self.

Those are lofty words but both Adwoa Aboah and Julianne Moore are activists as well as professionals practicing their crafts. 

For her first collection for John Hardy, designer Hollie Bonneville Barden, the first woman to take the house’s creative reigns, reimagined the classic Naga motif. Barden relocated to New York and Bali from London, where she was the creative director of De Beers.

The Naga is a mythological figure in Southeast Asia--a water dragon that protects oceans--and has featured prominently in John Hardy designs. 

“My exploration of Naga was, in a way, a unique journey of discovering Bali,” Bonneville Barden commented about the new collection. 

“Through my creative process, I uncovered that, beyond the Naga myth, Balinese folklore depicts the Naga as an embodiment of different natural spirits--the earth, the ocean and the sky, representing the elements of natural phenomena and its raw beauty. To me, this concept of duality is universal.”

Earlier in October, CEO Robert Hanson -- joined by Bonneville Barden, John Hardy's Bali-based artisans and team, local and government leaders gathered to plant the one millionth bamboo seedling on the grounds of the John Hardy workshop. 

"For over 42 years, John Hardy has maintained its dedication to sustainabiity," Hanson said. "“From the materials used in our pieces to the construction and operation of our workshop in Bali, sustainability is woven into every aspect of our brand.