Hollywood star Penelope Cruz, who debuted a sustainable jewelry collection with Swarovski last year headlines a new ‘Made for Legends’ campaign for luxe artisan jeweler John Hardy. Following last year’s ‘legends’ Julianne Moore and Adwoa Aboah, Cruz models the mixed metals of John Hardy’s spring/summer 2019 collection, in a campaign shot by Josh Olins.
“It is important to me that any project I participate in aligns with my values, and John Hardy has been dedicated to preserving their artisan community and rich heritage for over 40 years,” Cruz said in a statement.
“Each piece is handcrafted in Bali, a place I know and love, with techniques that have been passed down for generations and made with reclaimed gold and silver, as well as ethically vetted stones. I also love that the brand has championed female artisans and entrepreneurs from day one with its signature motif, Classic Chain, traditionally woven by Balinese women as a way to bring prosperity to their families," Cruz said.
Note that John Hardy is now owned by Catterton Partners. The original founders John and Cynthia Hardy remain in Bali as founders of the world-famous Green School.
The John Hardy founders — and their daughter Elora — have created a world-famous The Green School in Bali and are leaders in sustainable building of a luxury resort and homes in Bali.