Model Ashley Graham's lingerie collaboration with Canada's ADDITION Elle continues in what seems to be a positive result for both parties. Graham boards a private jet to showcase her new La Scala collection, scheduled for release at select Nordstrom stores, as well as ADDITION ELLE.
Forbes magazine last week featured Ashley Graham on their 30 Under 30 Art & Style list, mentioning her collaboration with ADDITION Elle.
Ashley Graham is a standout in the fashion world. A size 14 who wears a triple-D bra, she’s brought her voluptuous image into the mainstream, landing five magazine covers this year and posing for an ad that appeared in the 2015 Sports Illustrated swimsuit issue. She credits “my hot body. It sounds a little misogynistic, but I also think that it’s great because I have a body that the average-size American woman has. And I’m using it to let other women know that you are beautiful.” It’s about time. Half of American women wear a size 14 or larger, an $18 billion market. Graham, 27, is tapping into that market herself, with her own $1.6 million (sales) lingerie line with Canadian retailer Addition Elle.