Models Emily Driver, Jeranimo van Russel, Mariana Barcelos, Mateusz Chmielewski and Ugbad are styled by Carlos Nazario in ‘Mystic Pilgrims’ — a first look at 31-year-old Bruno Sialelli’s vision for the brand. Photographer Ethan James Green captures the model quintet for Lanvin, the oldest French fashion house in continuous existence.
Bruno Sialelli, Lanvin’s fourth designer in four tumultuous years, was named to lead the brand in late January 2019, by Lanvin’s new chief executive, Jean-Philippe Hecquet representing the brand’s new owner Chinese conglomerate Fosun International.
At the time Sialelli’s appointment was announced, Vanessa Friedman wrote that Fosun’s “pivotal new direction” for Lanvin presumably involved more gender-fluid design that is key to the evolution that erases traditional lines of demarcation between women’s and men’s dressing.
Fosun owns the Italian men’s wear brand Caruso, the Austrian hosiery brand Wolford and the American knitwear company St. John. Lanvin represents its highest profile acquisition to date.
Lanvin’s new CEO, Jean-Philippe Hecquet, welcomed Sialelli with praise. “His singular and very personal vision, his audacity, his culture, his energy and ability to build a strong creative team definitely convinced us,” Hecquet wrote in the release.
Sialelli’s approach and these Ethan James Green images unite the brand’s once-separate mens and womens collections into a singular Lanvin vision similar to what Jonathan Anderson does at Loewe or Alessandro Michele at Gucci.