Emily Ratajkowski covers the Fall 2018 issue of Paper Magazine, styled by Paul Cavaco in Valentino, Max Mara, Fendi and Chloe. Jordan Barett captures the San Diego-born Ratajkowski interviewed by Natasha Nyanin.
The model-actor-entrepreneur chats up her swimwear brand, Inamorata Swim, a self-designed collection of one-pieces and bikinis in vibrant colors and polka dot prints sold direct-to-consumer online.
@emrata, as she is known on the social media platform where she is followed by 19 million people, is more than conversant in how to wield the tool of the 'Gram. "I think of my Instagram as a magazine," she says, adding, when asked about what sort of magazine it would be, "It's a sexy feminist magazine." When asked if she feels her Instagram account espouses the full narrative of @emrata-hood, she gives the answer that should be obvious to all: "Of course not. I mean, does anybody's?" She continues, "I am not going to shout from the rooftops that I am smart on a visual platform."