Models Kiki Willems and Lou Gaillot front the newest Jimmy Choo ad campaign, the first time that women and men's designs have been thrown together. Daniel Jackson flashes the visually arresting campaign, set against lavish tones of iris, purple, blue ice and orange zinnia. Prominent set designer Shona Heath chose the fecund floral backdrop to complement creative director Sandra Choi's flora-inspired shoes.
“I wanted the new campaign to portray the Jimmy Choo woman and man in the same environment,” said Jimmy Choo’s Choi explained. “The one-of-a-kind beauty found in nature was a key inspiration for the Spring Summer collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerizing power of nature.”