Vogue Celebrates Tory Burch's $3 Billion Luxury Brand As She Opens First Store in Paris

Models Edita Vilkeviciute and Hilary Rhoda are styled by Sara Moonves in this short Bruce Weber editorial ‘La Vie Tory’ for Vogue US August.

Burch sat down with Suzy Menkes this spring, dishing on her new store on Rue Saint-Honoré in Paris, her passion for art — she was an art history at the University of Pennsylvania — , and the insistence that her $3 billion brand built in 11 years won’t be going public.

“Suzy, as long as I am here, I can tell you 100 per cent – no. I have no interest in being a public company. And I will say, you never know what the future will be, but I can tell you, there are rumours, but the answer for me is ‘No.’ I don’t want to run the business to make quarterly earnings, it is about long-term, and making decisions that we can control. That, to me, is a luxury.”

Tory Burch is one tough businesswoman, awarded $41.2 million, including $2.3 million in legal fees, last week in US District Court as the plaintiff against Lin & J International Inc. In 2013 Burch “sent a representative to Lin & J’s showroom in New York and that representative was shown a variety of knockoffs and told the minimum order of $350,”wrote WWD. Burch also “identified a wholesaler in Alabama who pointed to Lin & J as their supplier of thousands of units of fake jewellery.”

Images of Tory Burch’s Paris store follow Bruce Weber’s campaign shots.

Tory Burch Opens in Paris

Architectural Digest takes us on a quick tour of Tory Burch’s Paris boutique, “sprawling across three stories of a seven-floor 19th century building.”