One wonders how the Wrangler jeans image will change in America, based on the success of trendy photographer Ryan McGinley’s top-winning advertising campaign.

Created by agency Fred & Farid in Paris, the ads, shot in an edgy, but not overtly sexual style, are a Cultural Creative jeans lovers nature documentary.

The Wrangler campaign called “We Are Animals” was created to reintroduce the Wrangler brand to a European audience. Contrast these visuals with the CK Jeans campaign, which is over-the-top Modern, and based on sex, too. 

The Europeans are much more intellectual about their fashion … no ‘hey dude, this is sooooo f*cking cool, dude”. And Milano residents actually say that the sensual, animal-rights-inspired  billboard brings beauty to the streets.