Joan Smalls Wears Super Yaya Lensed by Justin French for Interview Germany Fall 2019

Top Model Joan Smalls is styled by Jessica Willis in Super Yaya, from emerging designer Rym Beydoun . Chicago-born, New York-based photographer Justin French is in the studio for Interview Germany Fall 2019.

Justin French chats with Musee Magazine about his process in this video.

i-D Magazine profiled Justin French as “a new generation of black image makers using their lens to fight for a better world.” French moved from the university study of economics to art and fashion photography, using the camera to explore social oppression.

From topics including Black Lives Matter to creative responses to Trump's 'great wall' speech, Justin speaks to i-D about his work and his wider opinions on the state of our world.

The New York Times profiled Rym Beydoun’s Super Yaya brand in advance of the spring/summer 2020 collections. Angela Koh writes 6 Emerging Designers to Watch This Fashion Month.

For her placement year at Central Saint Martins, designer Rym Beydoun turned to Africa, going back home to Abidjan, Ivory Coast. The process sounds a bit like a gap year that high school grads are taking before starting their university education. The decision required Beydoun to step back from the fashion scene. “I wanted to be in Africa and reconnect with people and the culture,” she explains.

In Abidjan, the designer taught herself the principles and mechanics of textile weaving, dying and printing techniques of diverse ethnic groups across Africa.

Beydoun then interned at Uniwax, “a wax print manufacturer in West Africa where she worked with street tailors to make custom suits, and at the Abidjan-based clothing label Laurenceairline.”

By now it was clear the wanderlust of a global citizen was deep in Beydoun’s soul, prompting her to move to move to Beirut, where she began to work on Super Yaya, colorful clothes with a global spirit. Indonesia was the creative destination for her next collection and the tradition of bati, a technique of wax-resist dyeing on fabrics.

Along the way, the designer photographs people and the environment and then compares them to images of people and places from other global destinations.

In these images, Joan Small is wearing patchworks made of hand-dyed bazin and wax fabric (both African cotton fabrics) that create an explosion of color and sensual attitude, while maintaining an air of modesty at the same time, as explained by Angela Koh.