Winnie Harlow Fronts PUMA Kyron Awakening Sneakers, Talks Social Justice

Winnie Harlow Fronts PUMA Kyron Awakening Sneakers, Talks Social Justice

Jamaican Canadian top model Winnie Harlow heads out into the world as a new PUMA ambassador, wearing PUMA’s new Kyron sneakers. According to the PUMA website, the Kyron Awakening sneakers are created for pack leaders who destroy doubts and devour trends. The sneaker’s silhouette is a mashup of PUMA archive and high fashion elements.

“First to cop is the fiercest of them all,” writes PUMA, and Winnie Harlow certainly qualifies. In announcing her new role on Instagram, Harlow shared her thoughts:

I am excited to finally announce that I’m the newest @Puma global ambassador!!! Situations over the past few weeks have highlighted the injustice, inequality and police brutality faced by black people both in America and around the world so it was really important for me to partner with a brand that gives me the opportunity to champion people and organizations working to make meaningful change.

I have always been inspired by the amazing @sybrinafulton and my first act alongside @puma will be to work closely with @thetrayvonmartinfoundation where we are making a product donation for their summer STEM camp.
In times like these, it’s important to remember grassroots organizations that are working to create change at the local level and I am excited to begin this journey with my @puma family.
We’ve been working on several projects over the last few months, that I’m excited for you all to see in the coming weeks.