Kate Moss Loves Her Diet Coke in ES Magazine July 22 by Quentin Jones

Legendary 1990s supermodel Kate Moss was recently named the new creative director of Diet Coke. The brand says it tapped her for her “unique aesthetic and style”, a heritage Moss owned as she delivered four limited edition cans of Diet Coke in London this week. There are five in all.

Quentin Jones photographs Kate for ES Magazine, with styling by Katy England./ Makeup by Isamaya Ffrench; hair by Syd Hayes

Inside Kate Moss’ Fridge

ES Magazine editor Ben Cobb visited Kate in at her west London home. Writing that at age 48, Kate Moss looks “incredible” would be a waste of words, says Cobb. But Moss leaves him defenseless against her magic powers — and so he writes just that.

Cobb nails down his credentials though, writing “At this point, it’s worth pointing out that a one-on-one with Kate Moss is a rare-as-hen’s-teeth event.”

You know how so many men of whatever sexual persuasion lose their powers of intelligent thinking in the presence of a formidable women. This is exactly why we require constant monitoring for thousands of years.

A Mighty Good Woman!

LOL. Kate Moss is a good little woman, though. Or perhaps Cobb is really special. “during our chat, she keeps my glass of water filled with ice, running back to an American-sized fridge” . .

What is this interview — a throwback to ‘Ozzie and Harriet’?

Yes, yes . . . there’s plenty of Diet Coke in the refrigerator. Cobb spies it chilling there. Wait . . . oh wait . . . Kate Moss “struggles to open the door.” LOL. How old is this guy? I expect him to jump up and save Kate from the big, bad fridge any minute. She is a real-deal damsel in distress.

Then Cobb asks her the classic question: “Is she a good cook?” Could we please have a meme of Kate Moss rolling her eyes!! Somebody get a move on and help me out here.

For the record Cobb became editor of ES Magazine in fall 2021: “A renowned fashion journalist and tastemaker, Ben has previously worked for British fashion magazine Another Man, influential style publication LOVE, and last year helped to launch Perfect Magazine – a creative community and content platform – alongside former LOVE colleague Katie Grand.”

Moss famously said that “Nothing tastes as good as skinny feels”, a perceived reality celebrated by another Diet Coke kingmaker Karl Lagerfeld. Marc Jacobs and Jean Paul Gaultier have also been Diet Coke ‘creative directors’.

Yes, there was some blowback this week, given Kate’s infamous association as the face of “heroin chic” in the 1990s. Moss replaced the original supers, most of whom were sizes 4-6 US like Cindy Crawford, who said she never would have become a supermodel, once size 0 stepped in to take her place.

Or take her down, depending on how you view the epic change that happened back then. AOC comes from the takedown school. We have a definite philosophy about those years, but hey — it’s Sunday — a day of peace . . . in theory only most days, but we’re going with it.

Kate’s Rumored Big Pay Day

As Samantha Selinger-Morris wrote for Australia’s SMH “Her [Moss] reported $9 million payday will likely help cushion the blow from any further criticisms she may face.”

And since AOC is having a blast reading this interiew, let me suggest to Ben Cobb, that for a “reported $9 million payday”, a supermodel does many interviews that might not otherwise land on her very busy schedule.

Let me also point out that the now priceless Diet Coke cans feature camouflage, lace, denim and leopard details, influenced by Moss’ “favourite fashion moments”. That seems like an important detail for an article promoting Kate Moss being the new Creative Director of Diet Coke. Just sayin’.

The question is did she feed you, Cobb? Once Kate strong-armed the refrigerator door like a true boss lady and not a damsel in distress, you noted that it was stuffed with food.

So did she feed you? Were you hungry? Come ‘on. We’re in so deep now, 15 paragraphs later, give us the real deal truth from the inner sanctum of Kate Moss’s kitchen.

You write that Kate is a “courteous host”, but that’s a lie if your stomach was growling. She should have at least offerred you a sandwich. The you could publish Kate Moss’s perfect chicken sandwich, instead of making me go look for a Kate Moss sandwich.

It’s all in good fun, Cobb, and we do need a laugh in these terribly difficult and complex times.

Now about health research and diet drinks . . . more later. We haven’t written much about this topic since the Marc Jacobs stint as Diet Doke Creative Director in 2013. But a quick Google search suggests that not much as changed. ~ Anne

It’s all about brain science, people.

Related: Diet soda may prompt food cravings, especially in women and people with obesity NPR 2021

Zero weight loss from zero calorie drinks? Say it ain’t so Harvard Medical School 2021