Etro summer of freedom 2022 yellow jacket and paisley prints.

Models and abundant talent takes the state in Etro’s Spring Summer 2022 ad campaign, titled ‘Empire of Freedom’. The reference for Veronica Etro’s spring 2022 collection was London’s Whirl-y-Gig club, launched in 1981 with ties to the Association of Humanistic Psychology. The purpose was to encourage love and peace with “anyone who enjoys dance as a means of self-expression”. VICE ran down the details in January 2016.

Enter Anna Francesca, Bomi Youn, Indira Scott, Lulu Tenney and Sculy Mejia and the the fashion vibe Vogue calls ‘pan-generational nostalgia’.

Stylist Sydney Rose Thomas joins photographer Mario Sorrenti [IG] bringing the Etro campaign to life with creative direction by Macs Iotti.

Addressing the mood of the shoot — and the word ‘freedom’, Etro channels back to London’s Whirl-y-Gig club:

The shots portray individuals, either alone or in groups, capturing the uniqueness of each through colored lights in psychedelic hues. ETRO’s eclecticism and multi-cultural spirit becomes the atmosphere, means and attitude; where everyone can be as they want in this space that gives life to one’s own thoughts and fantasies.