Louis Vuitton Fall 2020.21 'Heaven on Earth' Campaign Lensed by Tim Walker

When Louis Vuitton Men’s Men’s Artistic Director Virgil Abloh returned from his sabbatical to work on the FW20 Louis Vuitton show, he presented it as set in heaven. On Wednesday Louis Vuitton shared the FW campaign titled “Heaven on Earth”, with super creative photographer Tim Walker behind the lens.

Press materials explain the emotional component in Virgil Abloh’s “Heaven on Earth” vision as one applying his ongoing premise of Boyhood - “seeing the world through the unspoiled eyes of a child – the Men’s Artistic Director uses clouds as a symbol of freedom, unity, and peace. Evading constraint, territory, and possession, they are dreamlike bodies floating across a sky observed universally across borders and beliefs,” writes the Louis Vuitton Mens Campaign website.

Ghanaian model Ottawa Kwami, Senne Pluym and British actor Michael Ward headline the campaign, using “the metaphorical language of clouds to express freedom, unity, and peace.”, especially through the lens of the Black imagination.

In a more fashion-focused analysis, Virgil Abloh is exploring the relationship between a boy and his suit, beginning at a young age.