Jacquemus Fall/Winter 2020 Nostalgia Frolic with Laetitia Casta by Valentin Herfray

Jacquemus pulls a hard-right turn in a new campaign for its Fall/Winter 2020 collection. Anyone sitting in a giant dreamy wheat field that served as a backdrop for the Spring/Summer 2021 presentation needs to get with the current program.

Modeled by close friend actor Laetitia Casta and Simon Porte Jacquemus’ new puppy TouTou, the ‘L’Année 97’ has gone full-on retro. Gaming consoles and an OG Nokia phone meet up with Le Chiquito and Le Bambino handbags in joyful snaps of slip dresses, biker shots and suitings — all decked out in a Together Forever pink car.

The mood is infectious — if a bit off-kilter for our communal, global moment. The nostalgia messages say “let the good times roll”, as do the delightful images by Valentin Herfray. (IG) Hmmm. Don’t overthink this, Anne. / Makeup by Vanessa Bellini; hair by Ramona Eschbach Shop Jacquemus.com.