Photographer Jamie Hawkesworth returns to Alexander McQueen for another poetic, elegant, romantic ad campaign. The brand’s Spring 2020 campaign beauties are Felice Noordhoff, Imaan Hammam and Vivien Solari. A short video film by Masha Vasyukova captures the serene fashion shoot

Vogue.com’s Sally Singer reviewed the Alexander McQueen September 2019 event, calling Creative Director Sarah Burton’s Spring 2020 runway show “monumental”.

Here are a few things one needs to know about Burton’s 42 designs shown tonight. She upcycled lace, organza, and tulle from prior seasons. She recycled and reinvented old patterns from both her and Alexander McQueen’s history. She worked primarily with linen from Northern Ireland and linen made from flax grown at a particular female-owned farm—a farm that had until recently housed livestock. She created damasks with the sole remaining linen weaver in Ireland. She created lustrous, light-as-paper linens with the sole remaining beetler in Ireland (beetling is a process in which linen is covered in potato starch and then pounded on a wood machine for hours on end). She designed embroideries of vivid, blooming endangered flowers for a dress of silk faille and an ivory suit. As with her Fall 2019 offering, Burton cut her tailoring from British mohair sharkskin, a worsted wool from mills in the north of England. Local, repurposed, conscious, artisanal.