Rihanna Taps Adam Selman for Savage X Fenty Valentine's Day 2020 Campaign

Rihanna launched the new decade with a fired-up Savage X Fenty lingerie collection for Valentine’s Day 2020, a collab with Adam Selman who designed her iconic 2014 CFDA Awards naked dress. Factually-speaking the sheer, sparkly beige dress left nothing to the imagination.

"I think Rihanna and I have such a great, fluid way of working together. She really trusts me, and I really look to her because she's so ahead of the pulse. She's always so instinctual about fashion — that drives me to make sure that I'm impressing her with something uniquely different," Selman tells Fashionista. "Because of that pressure and because of the past, I don't really feel that pressure [with this collection] because we've worked together so much."

This capsule has been a year and a half in the making. "It started in 2018, actually — I don't remember how, exactly, she approached me, but I feel like I saw her somewhere and she whispered in my ear, 'You have to do Savage X Fenty with me,'" Selman remembers. "I just looked at her and was like, 'Okay.'" She followed up with him a few days later, and he officially signed on. 

Adam Selman for Savage X Fenty debuts on Jan. 1, with additional drops planned through April 2020. There are 19 pieces total, priced from $16 to $84; there are also two Xtra VIP Boxes — one called Locket Down ($59.95) and another called Down the Aisle ($39.95). Sizes range from 32A to 42DD and XS to 3X.

Photographer Dennis Leupold captures the strobe lights colors with models Adesuwa Aighewi, Fiffany Luu, Joan Smalls, and Paloma Elsesser model the lingerie pieces Selman admits channel the best of Frederick’s of Hollywood.