LOEWE Perfumes Opens First US Store at Bergdorf Goodman NYC

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LOEWE Perfumes has opened its first store in America at Bergdorf Goodman.

Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978) at LOEWE Perfumes at Bergdorf Goodman in New York City.

The nature-inspired fragrance boutique showcases the full collection of LOEWE Botanical Rainbow fragrances and the LOEWE Home Scents range.

Center stage in the installation is fine art such as an installation of Japanese artist Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978).

The LOEWE Botanical Rainbow expresses in a modern yet organic way, a multitude of emotions and moods evoked by the fragrances. Each perfume is inspired by nature, choosing an element or phenomenon found in nature’s vast treasure chest, which is then reflected in all aspects of its design identity.

The LOEWE Home Scents collection is comprised of 10 fragrances and similarly draws inspiration from nature through scents such as honeysuckle, ivy, tomato leaves, juniper berry and more. The scents are available as candles, room sprays, room diffusers and sculptural wax-scented candleholders, with selected fragrances available as liquid and solid soaps.

The LOEWE Perfumes store is now open at Bergdorf Goodman, located at 754 5th Avenue.

In August, 2022 Anne of Carversville took a deep dive into the world of LOEWE Perfumes with a special focus on parfumer Nuria Cruelle’s background and fragrance philosophy. Above are three new images from Cruelle’s IG that are so modern but yet organic and visually captivating. This is the magic of LOEWE fragrances which put product before celebriities.

It’s almost as if the fragrance ingredients images, along with the product, are speaking to us directly, with no intermediary in this brand relationship. This approach feels so very private and personal, in this product consuming moment. Cruelle uses the phrase “modern equlibrium’, and it resonates.

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Jonathan Anderson's LOEWE Archives by Nick Yang for W Magazine China March 2024
Jonathan Anderson's LOEWE Archives by Nick Yang for W Magazine China March 2024

Photographer Nick Yang [IG] photographed Jonathan Anderson’s LOEWE archive pieces for W China’s March 2024 issue, reinterpreting them for the present moment, with styling by Austin Feng.

LOEWE’s inaugural public exhibition “Crafted World” is open in the Shanghai Exhibition Center, running until May 5th.

RICHES: The LOEWE Unisex Squeeze Bag Demands Your Admiration
RICHES: The LOEWE Unisex Squeeze Bag Demands Your Admiration

LOEWE's unisex Squeeze Bag is named for its distinctive. supple, squishy handle. Please! This is a truly sensual, womanly bag for women, men and all other human bag lovers.

The very shape of the bag honors centuries of market traditions around the world, even though the LOEWE Squeeze Bag currently arrives in only two sizes: small and medium.

The chain features flexible mechanisms for customizable length, while interior pockets make room for your daily essentials. Some of these designs want their own display pedestal in the living room, as opposed to being stored in the closet.

Classicism Meets Something New in Loewe Fall 2023 Campaign by David Sims
Classicism Meets Something New in Loewe Fall 2023 Campaign by David Sims

With our creative, fashion minds wrapped around one word for the last three years — ‘surreal’ — Jonathan Anderson, creative director of Loewe for a decade, finally agreed with AOC that it’s time to bust out of the creative prison of everything is either ‘surreal’ or not ‘surreal’. Our binary thinking approach is beginning to bite us in our fashionable ‘derrières’.

Anderson seeks to draw attention to timely, complicated questions in fashion design — and they are not binary.

Talents Tang Wei and Taylor Russell are styled by Benjamin Bruno in Jonathan Anderson’s Fall 2023 Loewe Campaign, lensed by David Sims [IG]./ Makeup by Wong Chi Yee and Lucia Pieroni; hair by Lo Chu Sum & Duffy

“How do you go out of a surrealist aspect to something which is more about how we see clothing now? I think it’s kind of like a type of reduction,” he said. “Wanting to refine, and refine.”

Anderson is playing with our own minds in a very digital world.

In his Fall 2023 presentation, Anderson employed much eye-trickery. As Vogue noted, what appeared to be ordinary cardigans were, in fact, adhesive printed paper. Those cardigans were stuck on the models’ skins, but online viewers couldn’t tell the difference. We only knew what they appeared to be.

Jonathan Anderson's Pilgrimage to LOEWE's Paula's Ibiza Summer 2023 Has Arrived
Jonathan Anderson's Pilgrimage to LOEWE's Paula's Ibiza Summer 2023 Has Arrived

Summer wouldn’t be whispering future visions of sun and fun in our ear without LOEWE’s Creative Director Jonathan Anderson annual pilgrimage to nirvana with its Paula’s Ibiza 2023 Collection. The 2023 cast is particularly interesting with its strong connections to Ibiza’s music heritage.

American supermodel, arch feminist, author and activist Emily Ratajkowsteps into the light for the second time today on AOC [see Marc Jacobs] for the Ibiza spirit shoot styled by Benjamin Bruno. Gray Sorrenti [IG] is again behind the lens making the annual pilgrimage.

It was an American Stuart Rudnick, born and raised in Philadelphia, United States, who transitioned from being a Special Attorney with the United States Department of Justice to selling herbs on the streets of Ibiza, who became the right arm of Paula’s founder Armin Heinemann, a German architect by trade.

Here’s an engaging and inspiring interview with Heinemann on apartamento, and Paula Ibiza images from an out-of-publication book. LOEWE — people would pay $250 for this book! Republish it for a global cause! The world needs it.