Rihanna Torches Valentine's Day With a Virtual Lingerie Feast You Can Buy for Real

Rihanna Torches Valentine's Day With a Virtual Lingerie Feast You Can Buy for Real

Rihanna presents her Savage X Fenty Valentine’s Day collection starring Rihanna herself and a crew of good friends including Alek Wek, Chinqpink, Lulu Bonfils, Miguel and Nazanin Mandi.

The sexy as hell business guru throws over $2 million worth of antique diamond and ruby jewels, including five Art Deco pieces from Lang Antiques that are over 100 years old.

The collage presentation format tends to diminish the impact of jewelry, especially when it’s fighting for attention in a sea of red latex and red fishnet photographed by Dennis Leupold.

Rihanna has pulled all the stops of this campaign, and while her sales revenue may not equal that of the beleaguered Victoria’s Secret, she is hammering them in marketing. She creates her own fashion show through the marketing campaign and videos.

The Valentine’s Day 2021 campaign features 4 playful styles – Candy Hearts, Seamless Fishnet, Linking Hearts, and the latest additions to men’s underwear and sleepwear.

Cybersex, erotic tech and virtual intimacy are on the rise during COVID-19. In this highly-visual world, lusty world, Rihanna encourages us all to just pull out the stops and “go for it”.