French actor, fashion model and singer Alma Jodorowsky is a carefree Code Coco girl, showcasing the watch in Theo Wenner’s Fall/Winter 2018 campaign, styled by Belén Casadevall.
#MeToo movement? Chanel is having none of it! Contemporary politics and fighting to keep her birth control? These are not worries in a Coco woman’s world. More female chefs? Who needs them when men do such a splendid job of running everything — and on time, no less.
Code Coco watches are “meant to be intriguing, with its parts working together to cleverly reveal different design elements — much like a code,” wrote SCMP last fall. Perhaps it’s all a ruse . . . the Code Coco woman is really in charge . . . like her trust fund owns the whole shooting hotel match, so she doesn’t have a care in the world. She’s really the boss lady in disguise!