The Financial Times How To Spend It Magazine turns our focus to eco-perfumes and an interesting entry into the fragrance category by watchmaker and jeweler Chopard's Garden of Paradise fragrances.
Chopard was the first watchmaker and jeweller in the world to enable small scale mining communities to reach Fairmined certification as well as provide training, social welfare and environmental support. With a multi-year track record of high credibility in the sustainability sector, Chopard reaffirms its commitment to honoring both the earth and its everyday laborers toiling for the luxury market by introducing the first perfumes composed of ingredients from the Naturals Together programme.
Chopard first stepped out in the sustainable luxury sector at the 2013 Cannes Film Festival with the launch of the High Jewellery Green Carpet Collection, guided by Caroline Scheufele in partnership with Eco-Age and its creative Director Livia Firth.
For thousands of years, scents have existed to lift spirits, and one assumes that green credentials should heighten the feel-good factor. “Increasingly consumers are looking for wellbeing products that benefit both them and the environment,” says Bertrand de Préville, general manager of IFF-LMR, the all-naturals arm of International Flavours and Fragrances (IFF), who estimates business has doubled in the past five years. “In the public consciousness, natural ingredients are synonymous with health,” says de Préville, adding that the transition to perfumes was inevitable.
A key quality of these new natural perfumes is the reality that natural oils evolve on skin in a more discreet fashon, accordingt to Victoire de Taillac, who with her husband Ramdane Touhani has revived L’Officine Universelle Buly. “It’s about perfuming skin, not the air.” The softer and rounder fragrances are encapsulated in water and not "nose-numbing" alcohol associated with conventional sprays.
Not all authorities in the fragrance sector support exclusively natural ingredients, but Chopard is dissuaded from its mission. Earlier in 2018, Chopard pledged to use 100% ethical gold in its jewelry aned watch creations going forward.