CEO Alison Ettel, AKA #PermitPatty, Throws Her White Woman Weight Around With 8 Yr. Old Black Girl Entrepreneur

   Courtesy Rajé Lee


Courtesy Rajé Lee

In Oakland #PermitPatty met a strong wall of resistance to her domineering, white ways with 8 yr. old Jordan, who was selling water on the street on a hot day.


This is public shaming of the best kind, and CEO Alison Ettel will surely wish that she had just stayed in bed that day. Better yet, she should have used one of her own products to chill out. This is a good read about social justice with a bad ending for #PermitPatty!!!

Alison is the CEO of TreatWell Health, an edibles company that also sells cannabis products for pets, notes Complex.  At least one business has since dropped TreatWell Health's products in the wake of the viral video. Magnolia Oakland announced on Instagram that their dispensary would no longer include TreatWell Tinctures, writing: "After seeing this video of their CEO, calling the police on an 8-year-old entrepreneur selling water on a hot day, we decided without hesitation that we could no longer patronize her company. To our amazing patients who use the TreatWell products, please know we are working to ensure we can bring on some new amazing and ethical brands."

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It gets worse. Alison was among the subjects of the upcoming documentary film Lady Buds, but has since been dropped from the project. "Alison Ettel is no longer affiliated with the documentary 'Lady Buds' due to her racist and divisive actions," the production's Instagram post reads. "Our project is committed to social justice, and there is no room for hate or discrimination in society, the cannabis industry, or our film."

Score one big win for the little black girl!