Kiss Cougars Goodbye & Meet The WHIP: Women Who Are Hot, Intelligent And In Their Prime

Brigitte and Emmanuel Macron, France's first couple

Worldwide and big-time in America, women who date -- and are attractive to -- younger men, carry a negative identity. The film 'American Pie' coined the term MILF -- standing for 'Mum I'd like to f***' in 1999. Not long after, 'cougars' debuted, again as a sexual fantasy made in the male mind. 

British writer Bibi Lynch is done with all that. Inspired by women like Madonna, Mariah Carey, Joan Collins, Sam Taylor-Johnson and now the glamorous Brigitte Macron, she has taken ownership of female identity with the terms WHIPs: 'women who are hot, intelligent, and in their prime'.  

WHIPs are very attractive to younger men, Lynch explains, because they are not chasing a man to marry him and make babies. 

All things are not equal when it comes to older woman in Europe. They do have a luxury not afforded to American women, where youth is revered. Granted, Brigitte Macron has reinvented the paradigm with a husband so much younger. But overall, older women are considered beautiful and sensual in Europe and just about any age. 

As for Brigitte Macron, her August 2017 Elle France cover story broke records for the magazine, clocking over 530,000 sold copies.