Top model and activist Adwoa Aboah joins Jill Kortleve and Ebonee Davis in launching H&M’s Fall 2019 Conscious collection and campaign. The collection will be released worldwide in September.
Recycled polyester is the key material for H&M’s Fall 2019 Conscious Collection, found in the dresses, shirts, knitwear, outerwear and tailored pieces. Most often made from used PET bottles, recycled polyester is processed and spun to create a fabric that’s easy to care for. Meanwhile, the jersey pieces in the collection are made from organic cotton or blend made out of TENCEL™ lyocell fibres.