On the face of it, one might not readily connect Calvin Klein choosing top-drawer actors Lupita Nyong'o and Saoirse Ronan to front its new scent Calvin Klein Womenscent and Fast Company running a headline Tuesday titled 'The end of Victoria's Secret: Why analysts and readers say the brand is on its last lace.'
“It’s game over,” Jeffries analyst Randal Konik told Bloomberg about the world's biggest lingerie brand, pointing to declines in traffic, pricing power, and market share. Konik also said that he thought investors were ignoring these obvious warning signs and choosing to believe Victoria’s Secret is still a great brand.
That's a harsh statement about a great brand, one that I worked for over 10 great years. You know it's time to go, though, when your own vision for what women want are out of sync with the owners'. If there's anything wrong with Victoria's Secret, it's symbolized by the tawdry spectacle that is the annual Victoria's Secret fashion show. Just imagine if VS piled all those beautiful models on an airplane and took them on a supporting women and girls activism tour. Consider that the VS models who have made high-profile departures from the brand -- women like Karlie Kloss and Doutzen Kroes -- are women who embrace activism and justice as part of their DNAs.