The always racy Agent Provocateur lingerie brand returns to its seedy, '90s roots in London's Soho district with its 'Tease & Hustle' campaign. Leading ladies Elise Crombez, Magdalena Frackowiakand Abbie Fowler as the “cloakroom girl” are lensed by Anton Corbijn - a film director, music-video producer, and photographer all rolled into one, who is behind films such as Control, The American and A Most Wanted Man. Corbijn cements the close relationship between the AP girl and music culture with Massive Attack’s “Pray For Rain” as the lead track throughout.
Agent Provocateur's creative director Sarah Shotton considers the campaign to be an extension of the brand's female empowerment positioning, although the campaign's 'Tease & Hustle' name puts it into the return of the alpha males trend in a post-Trump era. (Follow link above for Anne's Trumpian thoughts on the Agent Provocateur ad campaign.)