Women's clubs are on the move, and the timing may be perfect. I'm reluctant to write that American women are at some kind of watershed moment in our understanding of just how difficult it is to succeed in the boys club world. Watching our fundamental, hard-fought rights being rolled back in Trumplandia while Margaret Atwood's dystopian 'The Handmaid's Tale' won eight Emmys, American women are primed for some serious female business bonding. This sister act was in play well before the Harvey Weinstein scandal dropped, launching the massive #MeToo campaign spilling out of our misogyny-overloaded brains.
If The Wing is a home base for women on their way, the space's first pop-up CoCo Club is perhaps better for women who have arrived. How clever of The Wing to plan for pop-up spaces and other events on the premises. It seems that Chanel took over the entire Soho location as a money-generating, member-acquiring drive for the permanent landlord of this women's club -- The Wing. In not so subtle fashion, Chanel celebrated the launch of the brand's new BOY∙FRIEND watch.
From a branding and messaging to women perspective, the permanent decor at The Wing evokes a dramatically different vibe than the temporary tenant CoCo Club.
Founders Audrey Gelman and Lauren Kassan anticipated a huge win for women with a Hillary Clinton presidency.
"This was going to be the golden age of women in power, so women could have rooms like this. It was sort of a triumphant concept." No more running around Manhattan changing outfits for events and meetings in "random bathrooms around the city."
"Obviously that's not what happened," Kassan said.