Steven Klein Delivers Sexy Drama In Equinox 'Commit To Something' 2016 Campaign

Steven Klein Delivers Sexy Drama In Equinox 'Commit To Something' 2016 Campaign

Steven Klein delivers a knockout punch with his new Equinox Fitness Clubs campaign 'Commit to Something'. The stellar photographer shares his perspective on the campaign and his provocative work with W Magazine.

Equinox came up with the stories and the concept that commitment needn't always be virtuous. Klein says this it's rare to see ad briefs this exciting in today media world.  The photographer comments for the first time on his controversial 'Interview' cover, featuring Kylie Jenner in a wheelchair.

Do you feel it was misunderstood?
People are always going to misunderstand things. It’s human nature. That I accept. It comes with the territory of doing anything of value. In regards to the pictures of Kylie, they are based on pictures I did with Tom Ford a long time ago in W [from the November 2005 issue], where we used very humanlike dolls. Kylie and I discussed treating her like a doll. What happened when I shot them for W with Tom was that the dolls were too heavy to carry, so I had to put them in a wheelchair to get them around.

I often revisit pictures I’ve done before. Unfortunately, people see things in a personal way, whereas I see things visually. To me, it was just playing with this idea of the pseudo-living doll, the different positions and setups I could do with her. When you do things for magazines, you need to call attention to it somehow so people pay attention to what you’re saying visually, but I never do things for shock value. But what’s interesting is that since then I’ve received a lot of pictures from girls who are in wheelchairs who’ve done their own renditions of the pictures, in a positive way. So maybe for a girl who is in a wheelchair, she might say, ‘Look how beautiful she looks. How great is it that a girl in a wheelchair looks sexy and cool.’ So I always look at the positive aspect of things. You can find negativity in anything. What I try to avoid at all costs are mundane, boring things.

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