#WITHOUTSHOES | TOMS Will Donate Up To 1 Million Shoes With A Snap Of Your Feet

Footwear brand Toms is already known for their permanent campaign that donates a pair of shoes when customers buy a pair. In an exciting new campaign, TOMS will donate a pair of shoes if you just post a snap of your feet on Instagram with the hashtag #WITHOUTSHOES.  You can post on a friend’s Instagram account also, but Toms is verifying only one post per account. 

‘We’d rather spend our money doing more good rather than traditional advertising, says Toms founder Blake Mycoskie of the company’s decision to invest in the giveaways. 

Fashionista writes: ‘It’s smart: The campaign will likely generate plenty of awareness through social media and make Toms look exceptionally charitable in the process, for the cost of producing up to 1 million pairs of shoes. A more traditional campaign would be hard-pressed to promise such a return on investment.’