Cheyenne Keuben Goes Bucolic, Lensed By Philip Riches For Prestage Magazine

Cheyenne Keuben Goes Bucolic, Lensed By Philip Riches For Prestage Magazine

Presage also announces that Viktor & Rolf, designers of the ready-to-wear worn by Cheyenne Keuben in this Philip Riches editorial will halt its ready-to-wear collections following the A/W 15 season, to focus on haute-couture and licensed businesses.

The decision was made in collaboration with the OTB Group, the holding company of Italian industrialist Renzo Rosso, founder of Diesel, and majority shareholder of Maison Margiela.

‘We feel a strong need to refocus on our artistic roots. We have always used fashion to communicate, it is our primary means of artistic expression,’ Viktor Horsting explains that the fast pace, deadlines and fierce competition in ready-to-wear – ‘started to feel creatively restricting. By letting go of it, we gain more time and freedom.’

‘We are extremely excited to push the boundaries of our vision in new, unexpected territories,”’ Rolf Snoeren added.