Bombshells And Femme Fatales Aren't For Fashion Posers

Bombshells And Femme Fatales Aren’t For Fashion Posers

Victoria’s Secret Angel Candice Swanepoel fronts the campaign for the brand’s newest fragrance update Bombshells In Bloom. I was never a fan of the Michael Bay, testosterone-driven bombshell mentality of VS Angels jumping out of helicopters and strutting across the tarmac like they were about to cut off some guy’s testicles. Nor did I like the vulgarity of a Diamond Bombshell Bra. But this Bombshell In Bloom positioning is one I like: Forever flirty. Always sexy. Decidedly playful.

The word ‘Bombshell” and more often ‘Blonde Bombshell’ first made it into the dictionary around 1942.