American designer Zac Posen is starting his next chapter in San Francisco, accepting a dual role as Executive Vice President & Creative Director of Gap Inc and Chief Creative Officer of Old Navy.

In Posen, Dickson said he saw a combination of cultural savvy and technical skill that could jumpstart Gap Inc. getting it back on track.

Posen’s position is the first time Gap Inc. has hired a creative lead at the executive portfolio level which includes Athleta, Banana Republic, and Old Navy besides Gap.

Dickson is looking for an intellectual creative partner to cultivate and inspire his own vision at Gap. Part of Posen’s role will be to create sparkplug synergy in Dickson and other creatives across the organization.