French jewelery brand Messika shares a hard-to-miss new ‘Messika Diamond Vibes 2023 Campaign’ starring ambassador Kendall Jenner and Messika’s new man Alton Mason.

The model and dancer closed out last September’s Paris runway show, sharing the spotlight with original super Naomi Campbell.

Messika believes in ‘everyday diamonds’, especially after spending extended time in America.

Founder and creative director Valerie Messika explains that she’s now heavily influenced by the “energy and confidence” she sees on America’s streets. Heading for California’s Palm Spring’s desert — in a red convertible— seems like a perfect expression of the founder’s current state of California Dreamin’.

Photographer Chris Colls [IG] returns to create the new Messika campaign, with styling by Helena Tejedor.