In advance of his NFL Super Bowl Sunday halftime show, Usher fronts a new campaign for SKIMS Stretch and SKIMS Cotton mens collections.

“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” Usher told the press about his Skims debut. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS.”

The brand will be offering an exclusive version of Usher’s new album, ‘Coming Home’, featuring a bonus track. The Skims product drops on Monday, February 12, noon EST.