British luxury house Burberry unveiled its Summer 2023 Swimwear Collection channeling the brand’s signature code of adventure.

It was Jacqueline Dillemman - a buyer in Burberry’s Paris store, who had a flash of inspiration in 1967, while preparing a presentation for the British ambassador Sir Patrick Reilley.

Dillemman removed [cut out] the check lining from a coat lining and wrapped it around luggage and an umbrella. Voilà. The Burberry Check was reborn for today’s world.

There’s zero politics that I see in the campaign. But there’s much about the ‘60s and early ‘70s that did embrace a revolutionary optimism among open-minded young people worldwide.

This early concept of the global citizen was not universally shared in America or Britain or in most countries of the world. But the idea took root in the minds of millions of young people, who never dreamed that it would be so difficult to get to the promised land 60+ years later. ~ Anne