Prada CEO Andrea Guerra was smiling last week, flying high on the wings of Prada’s first 1 billion euros revenue quarter in history. “The brand is agile with drops and novelties but also a patient developer of iconic products that are paying off well,” Guerra said in a press announcement.

A prime example of Prada’s iconic products is the Galleria bag, designed and produced in 2007, and named for Miuccia Prada’s grandfather’s first shop in Milan’s Galleria Vittorio Emanuele II.

The Galleria is beloved because of its signature Saffiano leather. Defined by its loosely crosshatched texture, Saffiano is the product of a patented, hot-pressing process that renders the calf leather scratch- and water-resistant and ready for a long and properous life.

The importance of reimagination is a key component to success in today's fast-changing, visually-dominated global fashion culture. This concept lies at the heart of Prada’s Summer 2023 ‘The Glass Age’ Campaign celebrating Prada’s iconic Galleria handbag.

Hollywood starlet Scarlett Johansson and Venezuelan-American conceptual artist Alex Da Corte collaborate on an unconventional examination of how the Galleria uses the power of color and modern art to connect us to Johansson as both herself and the bag in full emotional color.