Reality star businesswoman Kylie Jenner [IG] is the face of footwear brand Sam Edelman’s 2024, 20th year anniversary campaign. Chris Colls [IG] captures a sultry Jenner with creative direction by David Lipman.

WWD writes that founder Sam Edelman discovered Colls recently, when he saw Chris’s images in the late August 2023 ELLE France feature with  Gisele Bündchen.

Edelman called his CMO and Lipman, saying the words that are music to every photographer’s ears. “I’m crazy about Chris.” That was the last word on photographers, and Colls was booked.