The Louis Vuitton Speedy bag is an iconic fashion statement that has withstood the test of time. Introduced in the 1930s, this elegant and practical handbag has become a symbol of luxury, sophistication, and timeless style.

Rihanna Fronts New LV Speedy Bag Campaign

In June 2023, fashion world adds Rihanna to the list of famous women who love a Louis Vuitton Speedy bag. Rihanna is an insider at LVMH, besides being a good friend of Pharrell Williams, the new creative director of Louis Vuitton Men who had a blowout opening night in Paris last week.

Shot by Japanese photographer Keizō Kitajima and American artist Martine Syms shot the campaign images in which, Rihanna hustles around the city with her Speedys, a modern woman with a to-go coffee in hand and her pregnant belly bared.

To mimic the candy-colored designer dupes he used to find on Canal Street sidewalks, Pharrell employed a novel silkscreen monogramming process to induce “a blurry, artisanal and almost hand-painted effect” on the new Louis Vuitton Speedy bag colors — which also coincide with the Olympic rings colors.

After a raid on the Paris 2024 Olympics offices before Pharrell’s debut, the hoped for LVMH sponsorship remains unannounced.