American poet, activist, Prada ambassador and UNICEF supporter Amanda Gorman; Dutch-Korean-Canadian singer, rapper and dancer Jeon Somi; and American actor and model Maya Hawke, daughter of actors Uma Thurman and Ethan Hawke star in Prada’s 2022 launch of Eternal Gold, representing the luxury brand’s first forray into fine jewelry.

In addition to being made from certified recycled gold, every piece of jewelry in the collection will be fully traceable, thanks to blockchain technology. Every purchase will be traceable by logging into the Aura Blockchain Consortium.

The Prada Eternal Gold collection is very modern a 100 percent recycled collection that pushes category boundaries. Amanda Gorman came to Prada’s attention, not because of her 2021 Inaugural Poem, but because of her environmental activism.