The field of Burberry winter 2023 purple roses popping into the first floor of Seoul’s Shinsegae Department Store's Gangnam branch is a feast for our psilocybin-loving eyes.

This new Burberry pop-up in Seoul is sophisticated, charming in a totally-modern way and also a reflection of ‘restrained psychedelic design’. There is nothing ‘flashy’ about the visual design. It beckons us, however to explore the shop — which is a key attribute of a successful pop-up.

‘Restrained Psychedelic Design’

Magic mushrooms inspired profound introspection and spiritual connections long before the rise of monotheism.

In a world where psilocybin use is coming at us in a profound and urgent way — after a Nixon-administration 50-year ban — my reaction to the Burberry purple roses display was instantaneous.

My memory was transported to my own use of psilocybin and a dark night walk I took, eventually sitting down next to a flower bed on my own lawn.