Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.

Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.

Women, Sailing and the Olympics

The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women. AOC digs deep into women in competitive sailing a century ago.

Louis Vuitton's foray into the prestigious realm of sailing and its premier position in the LVMH sponsor umbrella of the Paris 2024 Summer Games spills next into Barcelona, where Louis Vuitton hosts in late August 2024 the America's Cup Challenger Selection Series. Hosting the event since 1983 and subsequently renamed the Louis Vuitton Cup, it culminates in the race for a new America’s Cup Winner.