The Banana Republic Holiday 2022 Campaign is terrific, as are the images by Richard Phibbs [IG]. I see the Polo vibe here, but it feels like sound ground Banana is standing on.

Note that as recently as August 2022, Fast Company was asking if Banana Republic will ultimately be forced to change its name. This question comes within a larger America’s public school’s movement whereby students, parents and some civic leaders argue they shouldn’t have to go to a school named after presidents George Washington and Thomas Jefferson.

AOC does not support the eradication of all references to America’s past, because our past is very complicated. Our role is to move forward.

The cast of the Banana Republic campaign includes Cherokee Jack, Chinchin Hsu, Louise de Chevigny, Nya Gatbel and Ryan Porter and the campaign was shot in Iceland.

Many in the cast have worked on other Banana Republic campaigns this year.