LOEWE Perfumes Opens First US Store at Bergdorf Goodman NYC

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LOEWE Perfumes Opens First US Store at Bergdorf Goodman NYC

The new fragrance boutique at Bergdorf Goodman showcases the full collection of LOEWE Botanical Rainbow fragrances and the LOEWE Home Scents range.

Center stage in the installation is fine art such as an installation of Japanese artist Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978).

In August, 2022 Anne of Carversville took a deep dive into the world of LOEWE Perfumes with a special focus on parfumer Nuria Cruelle’s background and fragrance philosophy.

It’s almost as if the LOEWE images are speaking to us directly, with no intermediary in this brand relationship. The approach feels so very private and personal. Cruelle uses the phrase “modern equlibrium’, and it resonates.

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LOEWE's Parfumier Nuria Cruelle Borruli's Paula Ibiza Eclectic 2022 Fragrance

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LOEWE's Parfumier Nuria Cruelle Borruli's Paula Ibiza Eclectic 2022 Fragrance

Paula's Ibiza Eclectic fragrance by LOEWE was launched in May 2022, as a brand extension of the Paula Ibiza fragrance mothership launched in 2020 by Loewe perfumer Nuria Cruelles.

The nose behind this fragrance is Núria Cruelles Borrull, who arrived at Loewe in 2018 and went to work on Paula’s Ibiza. Top notes are Mandarin Orange and Pepper; middle notes are Ylang-Ylang, Jasmine Sambac, Orange Blossom, Coconut, Incense and Olibanum; base notes are Vanilla, Australian Sandalwood and Musk.

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