Actor, author and businesswoman Jessica Alba [IG] covers the January 2024 digital film issue of Numéro Netherlands [IG], lensed by Veronica Sams [IG].

Lady Spitfire Hollywood Production Company

Alba has multiple balls in the air, a reality that she has lived for years. In addition to her ‘Honest Renovation’ show with Lizzy Mathis, founder of TheCoolMom.Co. [watch video], Jessica Alba announced this week that she is partnering with producer Tracey Nyberg on a new production company with a great name: Lady Spitfire. Love it!

A Rough Ride at The Honest Company

The Honest Company went public in 2021 with a valuation more than $1.4 billion. Alba’s share was valued at nearly $130 million. Today, the value is a small fraction of the golden egg.