Guerlain Taps Aristide Najean To Honor Le Bouquet de la Mariée Fragrance

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Guerlain Taps Aristide Najean To Honor Le Bouquet de la Mariée Fragrance

Renowned glassmaker Aristide Najean has collaborated with LVMH-owned Guerlain to honor the 170th anniversary of the luxury brand’s Bee Bottle. Najean created a fantastical Murano glass limited-edition flacon housing Guerlain's Le Bouquet de la Mariée fragrance.

Pierre-François-Pascal Guerlain created the first bee bottle to celebrate Empress Eugénie's marriage to Emperor Napoleon III on that date.

Napolean I — often called Napolean the Great as the military and political leader known to global historians — had personally chosen bees as a symbol of the French Empire because of their ancestral ties to resurrection, power, tenacity, and hard-work.

Guerlain’s 170th Anniversary Exhibit

Guerlain Director of Art, Culture and Heritage Ann-Caroline Prazan invites us to rediscover Guerlain’s iconic Bee Bottle, which celebrates its 170th anniversary in 2023 with a stunning exhibition at Guerlain’s flagship boutique.​

The House pays tribute to the iconic Bee Bottle by inviting eleven women artists to revisit the Flacon aux Abeilles in a 21st century artists update of Guerlain’s heritage.

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Guerlain #WomenforBees Project Led by Angelina Jolie in Yucatan for 2023

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Guerlain #WomenforBees Project Led by Angelina Jolie in Yucatan for 2023

The partnership between Guerlain and UNESCO launched in early 2020, with the training of beekeepers with more than 50 hives based in Ethiopia, Rwanda, Cambodia and China. The five-year project has a goal of training 88 beekeepers from 44 biospheres maintaining 4.400 beehives, after which the partnership can be renewed.

In 2023, the program expanded to the Yucatan Peninsula in Mexico, in collaboration with the Fundación Selva Maya and Maroma, a Belmond Hotel.

To learn that the new LVMH Belmond Maroma Resort and Spa, re-opening August 3, 2023 is also a co-sponsor of the #WomenforBees project, gives Maroma a sense of purpose that has deep roots in ancient practices and traditions.

Reading Maroma’s IG description of its “place” is quite breathtaking and a tribute to LVMH’s approach to 21st century values in creating brand identity with real integrity and an embrace of ancient wisdom.

Maroma is a space of enchanting natural refinement, where ancient mysteries meet modern revelations. Our hotel is based on higher design—infinite and larger than the place itself. It was created originally by true believers of the Sacred Geometry, who aligned our white stucco buildings with the surrounding energy fields.

Understanding the respect that LVMH is giving to ancient wisdom and practices — writing about sacred geometry and the energy fields involved with the design of Maroma — had great impact on me, and I continue to process the many ways that LVMH is touching our lives in the world of luxury.

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