How Emma Raducanu Won the Fashion World Over in 2021 . . . While Women's Tennis Shakes
/How Emma Raducanu Won the Fashion World Over in 2021 . . . While Women's Tennis Shakes AOC Fashion
Before 2021, not even the most ardent of tennis fans would recognize the name of British star Emma Raducanu. Today, she’s far more than a sports celebrity, catching the eye of the red carpet press at events around the world.
The 18-year-old from Kent arrived in New York for the late August-early September US Open tennis tournament, having already captured hearts at Wimbledon, as the first British woman in 42 years to get to the fourth round.
Bets weren’t being placed that Raducanu would win the US Open, even though she was wearing lots of public good will on her back. And then lightening struck in tennis world. Days later publicist Mark Borkowski said Raducanu was poised to become “a billion-dollar girl”, scoring a raft of sponsorship deals.
“I think Emma will earn well over $100 million [in the next calendar year]. She’ll eclipse all the men,” said Jonathan Shalit, the chairman of InterTalent Group, a London-based talent management agency.
Emma Raducanu Is 'Court Favourite' by Scott Trindle in British Vogue October 2021
/Emma Raducanu Is 'Court Favourite' by Scott Trindle in British Vogue October 2021 AOC Fashion
18-year-old Emma Raducanu is the ‘Court Favourite’ in British Vogue’s October 2021 issue. Poppy Kain styles Britain’s tennis darling in images by Scott Trindle./ Hair by Syd Hayes; makeup by Laura Dominique
The 18-year-old from Kent captured hearts at Wimbledon, as the first British woman in 42 years to get to the fourth round. Not referenced in the British Vogue interview published online on September 7 — when Raducanu was in the quarterfinals of the US Open as noted — is the fact that she WON the US Open.
The win put the warm-spirited, humble Raducanu in a record-breaking spot in tennis world as the first qualifier to ever win a Grand Glam at age 18. She was the first Brit to win the US Open since Virginia Wade in 1977.