On June 29, 2023 creative director Daniel Lee’s evolution of the Burberry brand continued with the opening of the renovated New Bond Street store in London.

The 22,000 sq m space stretching over three floors, has been transformed into a minimal, modern space with an with open-plan design.

It’s safe to say that in the area of store design, Burberry has met the 21st century, and there is nothing uniquely British about the interior environment.