Blumarine FW 2023/4 Campaign with Abby Champion Lensed by Petra Collins

Blumarine FW 2023/4 Campaign with Abby Champion Lensed by Petra Collins

Because model Abby Champion doesn’t have a gamine haircut, you are forgiven for not associating the Blumarine FW 2023/4 campaign with Joan of Arc. In fact, that is where the design season began and the runway show as well, for Blumarine designer Nicola Brognano.

Reeling back the creative impulse further still, the young creator saw a ‘90s image of a young Milla Jovovich with a Joan of Arc close-crop that captured his curiosity. This discovery took him to Luc Besson’s movie ‘The Messenger: The Story of Joan of Arc’, shot in 1999, with Jovovich as the Maid of Orleans, and she who was burned at the stake for her role as a fierce military leader during the Hundred Year’s War.

It’s no exaggeration to say that she saved France from the English by standing by the side of Charles VII of France. Her star fell quite a lot in the ensuing months and she was captured by Burgundian troops loyal to the English, accused of heresy and being demonic , stood trial, convicted and burned alive.

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Angair Biong by Tom Blesch for Blumarine Pre-Fall 2022 Collection

Angair Biong by Tom Blesch for Blumarine Pre-Fall 2022 Collection

Rising model Angair Biong is styled by Mariaelena Morelli in Blumarine Pre-Fall 2022 key looks. Creative director Nicola Brognano pushes on into fall, adding more fuel and fashion oxygen to the Y2K fashion craze in images by Tom Blesch [IG].

“It’s a territory I feel very confident exploring,” the designer told Vogue. He was born in 1990 and thus is quite knowledgeable on the period. Does he have a new muse? Apart from the Paris-Britney-Lindsay trifecta, is there a new girl in his creative muses folder?

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Blumarine: An Italian Brand on the Move Fall 2021 and Spring 2022

Blumarine Loves ‘Gutsy’ Women

So does AnneofCarversville.com. ALWAYS!

Blumarine: An Italian Brand on the Move Fall 2021 and Spring 2022 AOC Fashion

These fall collection images by Teresa Ciocia and featuring Paula Anguera do Blumarine visual fashion-speak.

There is no doubt in our minds that expressed sensuality is on the move after a years-long slumber. A revamped and refreshed Blumarine can be a key player in that trend. ‘Gutsy’ is a word that Vogue used to describe Blumarine’s fall collection and the woman who wears it. This vision became clearer still for Spring 2022.

Blumarine Takes Flight in Spring 2022 Images by Harley Weir for Numéro Berlin

Blumarine’s Nicola Brognano’s fashion lust is reserved for the 00s but with a twist: “My Blumarine is more dirty, bitchy, sexier.”

Fashion News at AnneofCarversville.com

Creative Director Nicola Brognano arrived at Blumarine in 2019, prepared to invigorate the beloved 90s brand that had lost its luster. Brognano’s fashion lust is reserved for the 00s, a time when the Italian designer was obsessed with Britney Spears, Lindsay Lohan, Paris Hilton and the era of ‘Mean Girls’.

AOC’s reference is important because in the words of the designer to a Vogue reviewer: “My Blumarine is more dirty, bitchy, sexier.”

“I was obsessed with them when I was younger (in Southern Italy),” he explains about Spears, Lohan and Hilton. “Even growing up and thinking about becoming a fashion designer, I have always wanted to make women feel as sexy and powerful as they were.”

When he first arrived at Blumarine, Brognano brought back from the dead Blumarine’s butterfly top. [Did you know that Google also brought back Feedburner from the dead, and AOC is running our RSS feed on it?]. The designer told Dazed that Versace has its Medusa and Blumarine has its butterfly.

By every measure, Brognano’s Blumarine rehab is working out just fine, with pop culture powerhouses like Ariana Grande, Dua Lipa and Rihanna signing on as clients.

Stylist and collaborator Lotta Volkova is always described has having a “sharp and Knowing eye for the cheeky and surreal”, according to Vogue’s Liana Satenstein. That pov about Volkova is universal.

Photographer Harley Weir IG] joined the Blumarine Spring 2022 fashion passion party in Milan, shooting these atmospheric images for Numéro Berlin.

Mariacarla Boscono + Sokhna Niane by Harley Weir for Blumarine SS 2021

Mariacarla Boscono + Sokhna Niane by Harley Weir for Blumarine SS 2021

Blumarine’s SS 2021 Campaign is in full-bloom, featuring models Mariacarla Boscono and Sokhna Niane. Photographer Harley Weir (IG) is behind the lens, with styling by Lotta Volkova. / Set design by Emma Roach; hair by Anthony Turner; makeup by Hiromi Ueda

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